Commercial purpose
We start with a clear customer need and a business model that can meet it.
About Cetha
Cetha brings company building and business operations together within one holding group, with headquarters in Singapore and operating teams in Seoul.
A holding group that builds businesses
Our role extends beyond holding shares. We establish companies, define their responsibilities and support the work needed to develop their businesses.
The group combines strategy and business development with consumer brand operations, digital commerce and shared corporate services. Each company has a defined part to play.
We keep business decisions close to the teams responsible for execution, with group-level direction and support where it is needed.
Our principles
Clear responsibilities
Each company has a defined role. We make responsibilities clear and coordinate the work that crosses company boundaries.
Long-term perspective
We consider how a business will operate beyond its launch, including the people, processes and support it will need.
Our Global Offices
Singapore
Singapore is home to our group holding company, which sets the strategic direction for Cetha and oversees the development of its companies.
Seoul, Republic of Korea
Our Seoul office brings together the Korean intermediate holding company and the teams responsible for consumer brands, digital commerce and corporate services.